Monday, April 20, 2009
Delayed instant gratification
Two weeks or so ago when I placed my last grocery order with Amazon, I checked to see if they had Jim Gaffigan's latest DVD in stock. The main Amazon.com store did, but it was not available for delivery with groceries for a few days—many Amazon items are available in as little as four hours in the Seattle area through Amazon Now, as well as a full selection of groceries. Had I just ordered it two weeks ago from the main Amazon.com with the slow super saver shipping I'd already have it by now. But instead, I waited so I could get it with the ultra-fast Amazon Now delivery. It became obvious very quickly how little sense this delayed instant gratification made.