Monday, April 20, 2009

Delayed instant gratification

Two weeks or so ago when I placed my last grocery order with Amazon, I checked to see if they had Jim Gaffigan's latest DVD in stock.  The main store did, but it was not available for delivery with groceries for a few days—many Amazon items are available in as little as four hours in the Seattle area through Amazon Now, as well as a full selection of groceries.  Had I just ordered it two weeks ago from the main with the slow super saver shipping I'd already have it by now.  But instead, I waited so I could get it with the ultra-fast Amazon Now delivery.  It became obvious very quickly how little sense this delayed instant gratification made.

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