Personal blog of Travis Spomer.
The problem with this study is that it is focusing on characters, not players. Most level 60 players have alternates (many more than one) that are unguilded, despite their "parent" being a part of a large guild. From my observations, the vast majority of level 60 people are guilded; even though these characters are a minority when considering the population of all WoW characters, their players considerably more representative of WoW players as a whole.
Yeah, there are a lot of problems with it.
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