The credit union can summarize my life history in one number, 786. Nothing like statistical generalizations to make you feel just a little bit helpless.
What if you could get a single number that represented how good of a date someone was in the past? I can imagine some woman who considers Paris Hilton one of her personal heroes and likes to tell people that she only dates men with a 800 FICO and a 820 DateMark. Then a guy could freak out about not being able to get a date for seven years because once he didn't do anything for Valentine's Day because the girl said it "wasn't that important," but then knocked 180 points off his score for skipping it.